The most common ways criminals steal consumers' personal data: lost/stolen wallets (33%); "shoulder surfing" while conducting a transaction (23%); "friendly" theft by family members oro others you know (17%); online (12%); and data breaches (7%).
(2008 Identity Theft Survey - Javelin Research)
Surprisingly, searches using the word Viagra, a popular keyword that is also common in spam e-mail messages, yielded the fewest risky sites.