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24th July 2008
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Identity Fraud Statistics
The Internet accounted for only 5 percent of the ID theft cases it studied in 2007. The theft was usually by a friend or relative. (US)
(Identity Theft Resource Center (ITRC), July 2008)
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AUSTRALIANS lost almost $1billion to fraud and scams in 2007. More than 800,000 fell victim in some way to at least one instance of fraud, representing 5 per cent of the population aged 15 and older
(Australian Bureau of Statistics' first survey of personal fraud, July 2008)
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Why advertise with ID Theft Protect?
ID Theft Protect is the world’s leading resource for consumers and small business and therefore provides advertisers with unique access to a dedicated audience of individuals who are interested in managing their personal security.

ID Theft Protect offers a number of advertising/promotional opportunities:

Home Page Advertising
The ID Theft Protect home page offers the greatest opportunity to get you brand viewed by a high quality audience. Supported by our news section, this page is the focus of the site and benefits from a significant investment in search engine optimization. Try us – enter “Protect my id” or “ID Theft” into google and see how your brand can take advantage.

Find a solution
A unique option for those companies with limited budgets. Our find a solution section offers advertisers the opportunity to have their brand viewed by consumers who have a genuine interest in their product solutions and starts from as little as £25 ($50) per month. To view the find a solution section, click here.

Additionally, ID Theft Protect is able to offer a number of unique creative opportunities to promote your brand to a truly targeted audience. For more information, and to discuss rates and audience numbers, please contact Roberta on:

 Tel: +44 (0)1733 367222 or email: Roberta at id-theftprotect.co.uk